To launch the IMAX VR Experience Center, we hosted an exclusive launch event with key influential tech media outlets – allowing them to explore and experience this unique, immersive technology. The following campaign resulted in 118+ Million Impressions with $5+ Million in Estimated Ad Value.
At the same time, in a consumer electronics market that is constantly changing and reinventing itself, we understand the power of messaging. Ranging from gadgets to entertainment or advertising portals, B/HI’s programs are often influencer and reviewer-based that focuses on the cadence of the retail calendar.
Our year-long campaign for iHome included an exclusive “iHome for the Holidays” product showcase that transformed a hotel suite into a connected, interactive smart home. Other activations included unboxing events with influencers, high profile media placements, and use of digital channels from Facebook Live to Snapchat and Instagram – generating coverage in 138 unique outlets and over nine billion impressions.