ENTERTAINMENT LICENSED PRODUCTS
For over 20 years, B/HI has been on the forefront of developing comprehensive consumer and trade media relations programs on behalf of licensed properties and consumer products. The agency has supported some of the highest-profile entertainment properties in the world, including "Game of Thrones," "Harry Potter," "Smurfs," "Star Trek," "Jurassic Park," "The Simpsons," "Spider-Man," "American Idol," "SpongeBob SquarePants," "Dora The Explorer," "Family Guy," "Care Bears," Teenage Mutant Ninja Turtles," and many more.
Among the many companies that have entrusted their properties to B/HI are HBO, CBS, 21st Century Fox, Sony Consumer Products, NBC/Universal, Warner Bros., American Greetings, Nickelodeon/Viacom, Mattel 4Kids Entertainment, Scholastic, MGM, JAKKS Pacific, Saban Brands, Guinness Book of World Records, Playmates and Marvel Enterprises. From on-site trade show representation and press junkets to news conferences and in-depth media relations, B/HI's campaign strategies reinforce brand awareness and drive fans to purchase property-inspired merchandise in a rapidly evolving and maturing sector.