ENTERTAINMENT CONTENT: DIGITAL, HOME ENTERTAINMENT, TELEVISION
From star-studded red carpet premieres and creative stunts to consumer education and grassroots initiatives that target niche audiences, B/HI's entertainment content campaigns continue to raise the bar for entertainment content regardless of its distribution platform. The agency's vast experience and unrivaled relationships with the most influential broadcast, print and online media outlets make B/HI the premier communications partner.
As the long-trusted communications partner for both film studios and independent content creators, B/HI has played a leading role in the multi-billion dollar home entertainment industry for more than two decades. The agency has implemented award-winning campaigns on every scale for many of the world's most renowned film and television properties on behalf of clients including Universal, Disney, 21st Century Fox, Dreamworks, CBS/Paramount, Lionsgate, HBO, MGM and Magnolia Entertainment. In addition, B/HI has been an integral part to the launch of every major platform technology and format innovation from VHS to Blu-ray 3D.
As entertainment has become far more prevalent on digital platforms, B/HI has represented some of the biggest names in digital entertainment and implemented communications programs that have helped contribute to shaping and defining the landscape. Among the trend-setting clients on our roster are Hulu, YouTube, Yahoo! Entertainment, Warner Bros. Digital Television, Netflix, Comcast Interactive Media's Fancast, Lionsgate Digital (including the company's MCN BeFit) and Current Media, as well as start-up companies such as Fox Television Studio's 15 Gigs, M-GO, Break Media, Coincident TV and CAA's digital initiatives (including Anthony Zuiker's project, Cybergeddon).
B/HI's television experience spans nearly three decades and every facet of the industry, from series introductions and seasonal publicity to annual specials and full-scale network launches. Among the many household names that the agency has represented are the American Film Institute, the BBC, CBS, NBC, FremantleMedia, Current TV, The HUB, National Geographic Television, VH-1, USA Network, and TV Guide Network.