ENTERTAINMENT & LIFESTYLE APPS
As entertainment content has moved from the living room to the second screen and mobile devices, B/HI has moved with it. The agency's ability to engage both the entertainment and digital technology audiences - along with its long history of working with innovative startups - gives it a unique advantage when content moves to mobile and tablet devices.
Recent successes include supporting mobile animation leader Trigger Happy in the global launch of Toon Hero, an app for iPad users of all ages that creates animated stories using exclusively licensed characters and properties from studios such as The Jim Henson Company. Farfaria, meanwhile, targeted children ages 2-9 with a library of more than 400 stories updated every week on the iPad.
B/HI also helped New York-based startup GorillaSpot Media unite "brands with branded content" through the launch of its Cliptamatic app, which allowed premium brands to license movie clips from leading Hollywood studios for use in their marketing campaigns.