B/HI’s Entertainment Licensed Products Practice has grown with this evolution to carve a unique place in the entertainment PR landscape in supporting both the narrative for iconic brands and licensed products from Universal Pictures, Warner Bros., Rovio, RCA, Fandango’s FanShop and HBO.
Our ability to amplify products stems from tapping into the core fan base, partnering with key influencers, and harnessing seasonal and pop-up trends while also serving as the messaging hub for licensees of a brand that ensues global continuity.
At the heart of this, however, is our ability to execute campaigns and custom events on behalf of our licensed product clients.
We did just that to celebrate the 75th anniversary of Wonder Woman. Our yearlong campaign included high profile features in People Magazine, and a “Wonder Woman Wednesday” event at San Diego Comic Con complete with an interactive Invisible Jet activation.
Partnering with the right influencers at the right time can have a big impact on the success of a campaign. For HBO Global Licensing, we partnered with ComicBook.com to host a livestream unboxing of the Game of Thrones Valar Morghulis beer, bringing our biggest fans a peek at this new product just in time for New York Comic Con. The beer was also central at a custom “Game of Thrones” showcase inaugurated in 2015, a model that we have employed for Universal Brand Development since 2014 that has grown into an annual event anticipated by media during New York Toy Fair.