The “I” in B/HI originally stood for “Impact,” and the DNA of that impact has always been innovative consumer platforms and products. From the intersection of entertainment and technology, B/HI’s Consumer Technology & Platforms Practice has disrupted the industry by launching groundbreaking platforms like Netflix and Hulu.

Now we’ve set our sights on interactivity.

To launch the IMAX VR Experience Center, we hosted an exclusive launch event with key influential tech media outlets – allowing them to explore and experience this unique, immersive technology. The following campaign resulted in 118+ Million Impressions with $5+ Million in Estimated Ad Value.

At the same time, in a consumer electronics market that is constantly changing and reinventing itself, we understand the power of messaging. Ranging from gadgets to entertainment or advertising portals, B/HI’s programs are often influencer and reviewer-based that focuses on the cadence of the retail calendar.

Our year-long campaign for iHome included an exclusive “iHome for the Holidays” product showcase that transformed a hotel suite into a connected, interactive smart home. Other activations included unboxing events with influencers, high profile media placements, and use of digital channels from Facebook Live to Snapchat and Instagram – generating coverage in 138 unique outlets and over nine billion impressions.

Amplify the Products
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Amplify the Products
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Amplify the Games
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Amplify the Games
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Amplify the Narrative
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Amplify the Narrative
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Amplify the Content
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Amplify the Content
SEE OUR WORK