Content is king. While the catch phrase is cliché, B/HI has been at the forefront of every disruption point in the way we consume our entertainment content – from television and film to digital, streaming, mobile and now virtual and augmented reality.

With deep roots in television and home entertainment, and a long track record representing some of the largest brands, B/HI’s Entertainment Content Practice understands what it means to take content and amplify it to the right audiences on the right platforms at the right time.

That proficiency has empowered B/HI to drive tent pole programs for major studios such as Universal, Paramount, Lionsgate and 21st Century Fox as well as cutting edge content providers like HBO and Magnolia Pictures. As the medium evolved, so did B/HI as our digital programming migrated to leaders such as Fullscreen, Hulu and Fandango.

This track record allows us not only to support iconic entertainment as it comes to screens but also embrace their legacies.

To celebrate the 75th Anniversary of Batman, we launched a yearlong campaign – including events throughout the year at Comic Cons in San Diego, New York, Chicago, and beyond. We even launched Batman Day – an event that brought special edition comics and giveaways to fans in comic shops across the nation, and was celebrated in the media by celebrities including Conan O’Brien and Jimmy Kimmel.

For the 50th Anniversary re-release of “My Fair Lady,” we told stories to film buff audiences about the history and restoration of the movie, while other placements in the world of fashion and design focused on the elegance and beauty of the film’s costumes.

We view content holistically from all angles, paying special attention to when, where, and how audiences consume entertainment. With this vantage point, B/HI is able to expand the content’s footprint to new audiences and technology platforms.

As consumption continues to shift, B/HI will be at the forefront, pursuing innovative, 360-degree approaches to amplify the content’s reach and impact across all platforms.

Amplify the Platforms
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Amplify the Platforms
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Amplify the Products
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Amplify the Products
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Amplify the Games
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Amplify the Games
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Amplify the Narrative
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Amplify the Narrative
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