Bender/Helper Impact - General Feed

MGM Home Entertainment: Bull Durham

Fri, 23 Jul 2010 13:17:24 +0100

LOS ANGELES, CA, July 21, 2010 – Play Ball. Hailed by Sports Illustrated as “a damn good baseball movie” and ranked the #1 sports movie of all time*, Bull Durham hits a new high when it debuts on Blu-ray August 3 from MGM Home Entertainment.

20th Century Fox Home Entertainment: Mirrors 2

Fri, 23 Jul 2010 13:13:30 +0100

LOS ANGELES, CA, July 21, 2010 – Just in time for Halloween, the highly-anticipated, heart-pounding sequel Mirrors 2 debuts exclusively on Blu-ray and DVD October 19 from Twentieth Century Fox Home Entertainment.

505 Games: Grease: The Game Website Unveiled

Fri, 23 Jul 2010 11:26:52 +0100

AGOURA HILLS, Calif. – July 23, 2010 – 505 Games today unveiled the official Grease: The Game website in conjunction with the last video in the Pink Lady Diaries series. Players can check it out for all things Grease, including videos, screenshots and downloads such as wallpapers and emoticons.

Park Media: rVue(TM) Integrated Into Digital Signage Platform

Thu, 22 Jul 2010 12:03:57 +0100

MEMPHIS, TN — July 21, 2010 — Park Media, a leading digital out-of-home enterprise software provider, and rVue, Inc., a subsidiary of rVue Holdings, Inc., (OTCBB: RVUE) and the provider of the first demand-side platform (DSP) for strategically planning and buying Digital Out-of-Home (DOOH) media across multiple channels, today announced the integration of the rVue DSP into the Park Media digital signage platform through an open Application Programming Interface (API).

505 Games: Pink Ladies Video Diary # 4, Grease: The Game

Thu, 22 Jul 2010 10:40:33 +0100

AGOURA HILLS, Calif. – July 22, 2010 – 505 Games today released the fourth video in a series of Pink Lady Diaries for the upcoming Grease video game based on the original high school musical for the Wii™ and Nintendo DS™. Fans of the franchise can engage in family-friendly fun by singing and dancing to their favorite tunes from the original movie in this ultimate party game!

505 Games: Pink Ladies Video Diary #3, Grease: The Game

Wed, 21 Jul 2010 12:52:47 +0100

AGOURA HILLS, Calif. – July 21, 2010 – 505 Games today released the third video in a series of Pink Lady Diaries for the upcoming Grease video game based on the original high school musical for the Wii™ and Nintendo DS™. Fans of the franchise can engage in family-friendly fun by singing and dancing to their favorite tunes from the original movie in this ultimate party game!

505 Games: Pink Ladies Video Diary #2 in Grease: The Game

Tue, 20 Jul 2010 09:58:14 +0100

AGOURA HILLS, Calif. – July 20, 2010 – 505 Games today released the second video in a series of Pink Lady Diaries for the upcoming Grease video game based on the original high school musical for the Nintendo Wii™ and Nintendo DS™. Fans of the franchise can engage in family-friendly fun by singing and dancing to their favorite tunes from the original movie in this ultimate party game!

505 Games: Pink Ladies Diary-Rock n' Roll Party Queen

Mon, 19 Jul 2010 17:34:31 +0100

AGOURA HILLS, Calif. – July 19, 2010 – 505 Games today released the first video in a series of Pink Lady Diaries for the upcoming Grease video game based on the classic high school musical for the Wii™ and Nintendo DS™. Fans of the franchise can engage in family-friendly fun by singing and dancing to their favorite tunes from the original movie in this ultimate party game!

20th Century Fox Home Entertainment: Alien Anthology

Thu, 15 Jul 2010 11:22:40 +0100

LOS ANGELES, CA (July 15, 2010) – Sometimes, the scariest things come from within. Twentieth Century Fox Home Entertainment presents one of the most successful and terrifying film franchises of all time when the ALIEN ANTHOLOGY debuts on Blu-ray for the first time ever from October 25 internationally and on October 26 in North America.

Sugar High: Kandyland V

Wed, 14 Jul 2010 12:16:11 +0100

Ever wonder what it’s like to attend a party at the Playboy Mansion? Find someone on the MGM Home Entertainment team and ask them about their outrageous event there on June 26, 2010. Packed with uniquely dressed (or not dressed at all) people, loud music and a whole lot of chaos, representatives from MGM and B/HI braved the crowd at Hef’s house for Kandyland V, a red carpet event tied to the Hot Tub Time Machine Blu-ray and DVD release.

The backdrop for the red carpet was unlike anything we’ve ever seen and included a hot tub filled with bikini babes and beach balls. Film stars Craig Robinson, Rob Corddry and Clark Duke along with local celebrities including Hef and his girlfriend Crystal Harris were encouraged to pose next to the hot tub with the babes and balls for a photo before entering the party.

Once inside, guests were treated to lots of eye candy and real candy including giant lollipops and gummy bears, along with performances by P. Diddy, T.I., Flo Rida and Too $hort. Additional celebrity sightings included Crispin Glover, Paulie Shore and Corey Feldman.

At the end of the night we all waited at least an hour to board a shuttle to get back to our cars which were parked at an off site location. I guess that’s what happens when 1,500 people try to leave at the same time with only a few shuttles seating 22 people at a time. Would I take the hot tub time machine back and change anything? Nope, it was well worth it and we all have stories that are guaranteed to live on for generations to come.

[Follow Becca: @RWolfson]

B/HI's Courtney with Craig Robinson	The B/HI team Corina, Becca, Tawna, Conor, Courtney, Nicole
Rick Ross, P. Diddy and Busta Rhymes at the Hot Tub Time Machine party at the Playboy Mansion	Cast of Hot Tub Time Machine at the Playboy Mansion
Hot Tub Bear with Oompa Loompas	Corina with American Idol Season 7 contestant Michael Johns

Magnetic 3D: Partnership With Avnet for Glasses-Free 3D

Wed, 14 Jul 2010 11:56:21 +0100

New York, NY – June 16, 2010 – Magnetic 3D, the global leader in glasses-free 3D display and 3D digital signage solutions, today announced a new vendor partnership with European digital signage and kiosks, Avnet Embedded, a new division of Germany-based Avnet Electronics Marketing EMEA.

Magnetic 3D: Glasses-Free 3D Showcased at Microsoft Conference

Wed, 14 Jul 2010 11:34:01 +0100

New York, NY – July 14, 2010 – Magnetic 3D, the global leader in glasses-free 3D display and 3D digital signage solutions, is attending Microsoft’s Worldwide Partner Conference (WPC) held July 11 – 15 in Washington, D.C. with its partners Identity Mine, a certified Microsoft development partner that specializes in creating interactive user experiences through inventive design

Nick Digital: MTV Networks Acquires Social Express

Fri, 09 Jul 2010 13:35:34 +0100

New York, NY and San Francisco, CA – July 8, 2010 – MTV Networks (MTVN), a division of Viacom, Inc. (NYSE: VIA, VIA.B), today announced that it has acquired Social Express, Inc., a social gaming development company, marking the company’s first entry into the social gaming space. MTV Networks will develop social games based on original IP, as well as shows and characters from MTV, Nickelodeon and its other brands, with the first game to be introduced in the third quarter of 2010. MTV Networks will also leverage Social Express’s expertise to launch a publishing platform for independent game developers. Based in San Francisco, Social Express’s veteran management team boasts former executives and developers from Apple, AOL, Yahoo! and Zynga.

505 Games: Deep Black

Thu, 08 Jul 2010 16:02:15 +0100

Agoura Hills, CA – July 8, 2010 – 505 Games today announced a global agreement with Russian developer Biart Studio LLC, to publish Deep Black on the Xbox 360™ video game and entertainment system from Microsoft and PlayStation�3 computer entertainment system platforms.

Current: Fourth Quarter 2009 Layoffs

Thu, 08 Jul 2010 15:33:46 +0100

In November 2009, as part of a company reorganization and consolidation of offices in the Los Angeles area, Current Media (Current TV), made the difficult decision to eliminate some of its staff as both redundant and irrelevant positions existing within the company. B/HI was tasked with creating both the employee communication and external media strategy to best position Current during a difficult, yet necessary, transition among it’s key stakeholders and the media.

Yahoo!: Entertainment Talent Show

Thu, 08 Jul 2010 15:27:51 +0100

User generated content (UGC), particularly online video, is being widely and heavily covered, analyzed and touted by every sector and tier of media, but much of the video is poor quality. Yahoo! Talent Show turned the spotlight on high-quality video by talented people to “Save the Web from Bad Video.”

MWG Entertainment: Road to the Altar

Thu, 08 Jul 2010 15:11:24 +0100

MWG Entertainment, a new-media production company, tasked B/HI to launch their second web series, “Road to the Altar” with a red-carpet premiere, 48 hours from contract confirmation. A mockumentary chronicling the adventure of wedding planning, “Road to the Altar” featured 90s television star, Jaleel White (“Family Matters”) as the male lead along side a lesser known soap star, Leyna Weber. The 10-episode weekly series launched over 20 online-exclusive platforms with limited media assets.

Scion: Audio/Visual Remixes

Thu, 08 Jul 2010 15:02:16 +0100

With the launch of several music, art and lifestyle initiatives, Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., has established itself as a dedicated supporter of the independent arts. Scion’s Audio/Visual (A/V) Remixes is one of the brand’s most successful and popular music and lifestyle projects. With each new remix, Scion A/V enlists the help of some of the world’s most talented artists and producers to create exclusive remixes, including Big Gipp, Ghostface Killah, 45 King and EPMD. Every remix is released on Scion A/V, the automaker’s private record label. All of the proceeds from digital sales of the Scion A/V remix records go directly back to the artists and their labels, while Scion covers all distribution, production and licensing costs.

Break Media: Snack Stadium Smackdown

Thu, 08 Jul 2010 14:50:19 +0100

Break Media approached Bender/Helper Impact with a production project that would be the first of six tent pole events to be held throughout the 2010 calendar year. With great success, Break Media-owned HolyTaco.com created a snack stadium in 2009 that spread virally to multiple online outlets. Break Media believed they could capitalize on this success and build a bigger, better snack stadium in honor of the 2010 Super Bowl.

Bitch Slap: DVD Release

Thu, 08 Jul 2010 14:40:28 +0100

The Bitch Slap online media campaign was presented to long-time, Bender/Helper Impact client, Twentieth Century Fox Home Entertainment, as a pro bono opportunity to showcase the online team’s capabilities. Initially presented as a B/HI Buzz campaign, the B/HI digital and B/HI Buzz teams worked to develop a strategic campaign rooted in both traditional and non-traditional online tactics. Twentieth Century Fox Home Entertainments B-movie, Bitch Slap, came out on DVD on March 2, starring Erin L. Cummings, Julia Voth and America Olivo with cameos by Kevin Sorbo, Lucy Lawless, Renee O’Connor and Zoe Belle. The film was produced by Rick Jacobson, Eric Gruendemann and Brian Peck.

Fox Television Studios: 15 Gigs

Thu, 08 Jul 2010 14:12:29 +0100

One week prior to the New York Television Festival, Fox Television Studios’ digital arm, 15 Gigs, hired Bender/Helper Impact and B/HI Buzz to promote festival sponsorship activities online and through social media. Festival sponsorship included: 1^st Annual 15 Gigs of Fame Award and premiere of the new Web series “Heart Felt." B/HI elevated 15 Gigs festival presence through online coverage and social media and worked to drive traffic to view the premiere episode of “Heart Felt” unveiled at NYTVF Festival.

Yahoo!: Rebranding Yahoo! LAUNCH as Yahoo! Music

Thu, 08 Jul 2010 13:59:10 +0100

Bender/Helper Impact was retained to rebrand Yahoo!’s LAUNCH service as Yahoo! Music and to introduce several new initiatives, as well as generate ongoing coverage for the company across consumer and trade media. While the site was attracting large numbers of consumers, it also faced increasing competition in the space.

20th Century Fox Home Entertainment: Mary Tyler Moore, Season Seven

Wed, 07 Jul 2010 15:19:24 +0100

LOS ANGELES, CA. (July 7, 2010) – Share the memories and the merriment when the hilarious and heart-warming “The Mary Tyler Moore Show” The Complete Seventh Season arrives on DVD October 5 from Twentieth Century Fox Home Entertainment.

20th Century Fox Home Entertainment: Modern Family, Season One

Wed, 07 Jul 2010 12:36:55 +0100

LOS ANGELES, CA (July 7, 2010) – One of the highest rated new television shows of the year, the engaging, honest and hilarious “mockumentary” view of today’s non-traditional households, “Modern Family” The Complete First Season debuts on Blu-ray and DVD September 21 from Twentieth Century Fox Home Entertainment.

20th Century Fox Home Entertainment: Goosebumps The Blob That Ate Everyone and Go Eat Worms!

Wed, 07 Jul 2010 12:22:23 +0100

LOS ANGELES, CA (July 7, 2010) – Halloween comes early when two new collections of spooky Goosebumps� stories scream onto DVD September 7 from Twentieth Century Fox Home Entertainment.

Image Metrics: Character-FX Acquisition

Wed, 07 Jul 2010 10:02:48 +0100

SANTA MONICA, CA - June 30, 2010 - Image Metrics, Inc. (OTC BB: IMGX), the leading provider of facial animation technology for the entertainment industry, announced today that it has acquired avatar technology company Character-FX, founded by 3D animation pioneer John Riggs.

505 Games: Official Trailer Revealed for Cats and Dogs: The Revenge of Kitty Galore

Wed, 07 Jul 2010 09:42:13 +0100

AGOURA HILLS, CA - July 7, 2010 - Global video game publisher 505 Games U.S. and Warner Bros. Interactive Entertainment today revealed the official gameplay trailer and box art for Cats & Dogs: The Revenge of Kitty Galore.

MGM Home Entertainment: Hot Tub Time Machine (New York Post)

Tue, 06 Jul 2010 18:02:57 +0100

MGM Home Entertainment: Hot Tub Time Machine (Maxim)

Tue, 06 Jul 2010 17:54:30 +0100

MGM Home Entertainment: Hot Tub Time Machine (Los Angeles Times)

Tue, 06 Jul 2010 17:49:16 +0100

MGM Home Entertainment: Hot Tub Time Machine (Life & Style)

Tue, 06 Jul 2010 17:43:24 +0100

MGM Home Entertainment: Hot Tub Time Machine (Hollywood Reporter)

Tue, 06 Jul 2010 17:40:26 +0100

MGM Home Entertainment: Hot Tub Time Machine (Entertainment Tonight)

Tue, 06 Jul 2010 17:34:40 +0100

MGM Home Entertainment: Showgirls (New York Post)

Tue, 06 Jul 2010 17:33:05 +0100

MGM Home Entertainment: Hot Tub Time Machine (All You)

Tue, 06 Jul 2010 17:24:47 +0100

MGM Home Entertainment: Showgirls (Los Angeles Times)

Tue, 06 Jul 2010 17:24:02 +0100

MGM Home Entertainment: Showgirls (Curve)

Tue, 06 Jul 2010 17:14:59 +0100

MGM Home Entertainment: Cinema Pride (Instinct)

Tue, 06 Jul 2010 17:07:26 +0100

MGM Home Entertainment: Cinema Pride (Instinct)

Tue, 06 Jul 2010 17:07:25 +0100

20th Century Fox Home Entertainment: The Simpsons-13th Season

Tue, 06 Jul 2010 12:10:55 +0100

LOS ANGELES, CA (July 6, 2010) – Twentieth Century Fox Home Entertainment presents the latest adventures of Ralph Wiggum and all of Springfield’s finest when “The Simpsons” The Complete Thirteenth Season arrives on Blu-ray and DVD August 24.

MGM Home Entertainment: Hot Tub Time Machine (Entertainment Tonight)

Fri, 02 Jul 2010 13:21:35 +0100

MGM Home Entertainment: Clint Eastwood Trilogy (Time)

Fri, 02 Jul 2010 13:19:03 +0100

MGM Home Entertainment: Clint Eastwood Trilogy (Los Angeles Times)

Fri, 02 Jul 2010 13:16:11 +0100

MGM Home Entertainment: Deadly Impact (Killer Reviews)

Fri, 02 Jul 2010 13:04:41 +0100

MGM Home Entertainment: Hot Tub Time Machine (Access Hollywood)

Fri, 02 Jul 2010 13:01:27 +0100

MGM Home Entertainment: Deadly Impact (Horror News)

Fri, 02 Jul 2010 12:59:16 +0100

I REALLY Was Naughty Bear: My First E3 Experience

Fri, 02 Jul 2010 12:34:35 +0100

My very first E3 appearance began two days before the convention officially opened within the 100-degree furry fortress of what was my Naughty Bear costume. Representing our 505 Games client, my fun-filled experience took place at the annual Kotaku E3 party and ended with a drink in hand (or paw) while toasting the fine gentlemen of NerdSociety.com. As you can tell, my first E3 seemed destined for greatness.

For a majority of those attending E3 2010, the event began the morning of Tuesday, June 15, as thousands of convention-goers, including hundreds of media outlets, stormed the meeting rooms and show floors of the Los Angeles Convention Center. Arriving during the early hours of Tuesday morning, I joined up with my Konami B/HI team to make sure all PR planning for the day was organized and on schedule. Adam Fenton delivered the team our marching orders and we were on our way!

The Konami booth and press conference were full of activity throughout the week from not only media attendees, but also a few celebrity sightings, including press conference appearances by Russell Simmons for Def Jam Rapstar and Burbank, California’s nationally recognized Powerhouse High School show choir on behalf of Karaoke Revolution: Glee. In addition to the countless booth tours, Konami received a huge amount of buzz during the week with a concert from Method Man and RedMan, as well as a special surprise performance from TV host George Lopez.

Overall, E3 2010 was a terrific opportunity for me to grow as a PR professional (or bear) and meet press face-to-face. It was also a great time for the LA and NY members of the Konami team to hang out and enjoy the whole experience together.

MGM Home Entertainment: Deadly Impact (Horror News)

Fri, 02 Jul 2010 12:27:00 +0100

20th Century Fox Home Entertainment: Just Wright

Wed, 30 Jun 2010 16:58:35 +0100

LOS ANGELES, CA. (June 29, 2010) – An uplifting comedy set against the exciting world of championship basketball, Just Wright scores on Blu-ray and DVD September 14 from  Twentieth Century Fox Home Entertainment.

Vivendi Entertainment: Sorority Wars

Tue, 29 Jun 2010 18:15:05 +0100

UNIVERSAL CITY, CA (June 29, 2010) – The war is so on when two sororities battle it out for the coveted Tri-Crown Prize in the hilariously vindictive SORORITY WARS debuting on DVD August 17 from Vivendi Entertainment and RHI Entertainment.