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New York, NY- June 3, 2009 - 2K Play, the family label of Take-Two
Interactive Software, Inc. (NASDAQ: TTWO), and Nickelodeon and Viacom
Consumer Products (NVCP), today announced that the network’s newest hit
preschool series, Ni Hao, Kai-lan, will join 2K Play’s all-new slate of
preschool video games for the upcoming 2009 holiday season. Available
for the Wii™ home video game system from Nintendo, Nintendo DS™ and
PlayStation® 2 computer entertainment system, the Ni Hao, Kai-lan video
game combines educational elements of learning Chinese language and
culture with game play and action, and features the familiar voice
actors from the animated show. Ni Hao, Kai-lan joins 2K Play’s game
line-up featuring popular Nickelodeon characters such as Dora the
Explorer and The Backyardigans.
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NEW YORK, June 3, 2009 -- CBS Consumer Products, a unit of CBS
Entertainment, is expanding its America’s Next Top Model (ANTM)
merchandising program with new products that help extend the property’s
reach into all-new product categories. New agreements with Modern
Publishing, Rizzoli, Scholastic Books, Penguin and Gamaka Games will
bring fans a great selection of books for all ages and the first
America’s Next Top Model board game ever created.
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BELLEVUE, WA — June 1, 2009 – The Pokémon Company International and
Burger King Corp. (NYSE:BKC) today announce a promotional partnership
that will feature collectible premium Pokémon Trading Card Game (TCG)
game cards and accessories in BK® Kids Meals across North and South
America. The announcement is one of several major brand extensions for
Pokémon this year that continue to reinforce the property’s stature and
longevity as one of the most successful children’s brands of all-time.
The BK® Kids Meals promotion will run for three weeks in the U.S. and
Canada beginning June 1, followed by a four-six week program that will
launch in South America on August 24, 2009.
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NEW YORK – June 1, 2009 - Scholastic Media ( www.scholastic.com) announced today a nationwide summer promotion with Amtrak® ( www.amtrak.com) for The 39 Clues™ ( www.the39clues.com)
– the bestselling multi-media book series. The promotion, which
encourages travelers to “Get On Board For The Ride Of Your Life” will
run July 1 – August 31, 2009 and will spotlight the property during the
busy family travel season.
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LAS VEGAS, NV – June 2, 2009 - Scholastic Media ( www.scholastic.com
), a division of Scholastic, the global children’s publishing,
education and media company, today announced that it will serve as
licensing agent for the popular online brand, Toots™ ( www.tootsville.com
). Created by RES Interactive LLC, Toots is based on the elaborate
virtual world of Tootsville™ – an immersive online universe that
features more than 150 fun loving and colorful elephants called Toots
that each have their own unique style and personality. The site
provides kids, ages 6-12, over 30 environments, more than 50 unique
games, a safe and secure social networking space, educational content
and unlimited gender neutral opportunities to create customizable
avatars, homes, clothing, furniture and Tootsville's very own Pivit
Pals.
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NEW YORK, NY – With 98% brand awareness, Guinness World Records,
the global authority on record-breaking achievement, is a name that is
recognized in all corners of the Earth. In an effort to capitalize
upon this awareness and a unique blend of authoritative and
entertaining values Guinness World Records announces the creation of a
new licensing department that will be charged with developing new
opportunities in consumer products and promotional licensing. The
teams will be based in the Guinness World Records headquarters in
London as well as in New York City and Tokyo.
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Consumer Products