Bender Helper Impact

NEW YORK – February 1, 2010  – Scholastic Media (NASDAQ: SCHL), a division of Scholastic Inc., the global children’s publishing, education and media company, today announced the second year of its collaboration with legendary toy retailer, FAO Schwarz, in support of the Scholastic Clifford BE BIG™ campaign.

NEW YORK - January 18, 2010 - Scholastic Media (NASDAQ: SCHL), a division of Scholastic, Inc., the global children’s publishing, education and media company, in conjunction with HandsOn Network, the largest volunteer management organization in the nation, today announced BIG growth of its Clifford BE BIG™ campaign with the launch of the second annual “Be Big In Your Community Contest”, the activation of major market in-school events and the introduction of a new online promise campaign.

New York, NY- June 3, 2009 - 2K Play, the family label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), and Nickelodeon and Viacom Consumer Products (NVCP), today announced that the network’s newest hit preschool series, Ni Hao, Kai-lan, will join 2K Play’s all-new slate of preschool video games for the upcoming 2009 holiday season. Available for the Wii™ home video game system from Nintendo, Nintendo DS™ and PlayStation® 2 computer entertainment system, the Ni Hao, Kai-lan video game combines educational elements of learning Chinese language and culture with game play and action, and features the familiar voice actors from the animated show. Ni Hao, Kai-lan joins 2K Play’s game line-up featuring popular Nickelodeon characters such as Dora the Explorer and The Backyardigans.

NEW YORK, June 3, 2009 -- CBS Consumer Products, a unit of CBS Entertainment, is expanding its America’s Next Top Model (ANTM) merchandising program with new products that help extend the property’s reach into all-new product categories. New agreements with Modern Publishing, Rizzoli, Scholastic Books, Penguin and Gamaka Games will bring fans a great selection of books for all ages and the first America’s Next Top Model board game ever created.

BELLEVUE, WA  — June 1, 2009 – The Pokémon Company International and Burger King Corp. (NYSE:BKC) today announce a promotional partnership that will feature collectible premium Pokémon Trading Card Game (TCG) game cards and accessories in BK® Kids Meals across North and South America. The announcement is one of several major brand extensions for Pokémon this year that continue to reinforce the property’s stature and longevity as one of the most successful children’s brands of all-time. The BK® Kids Meals promotion will run for three weeks in the U.S. and Canada beginning June 1, followed by a four-six week program that will launch in South America on August 24, 2009.

NEW YORK – June 1, 2009 - Scholastic Media (www.scholastic.com) announced today a nationwide summer promotion with Amtrak® (www.amtrak.com) for The 39 Clues™ (www.the39clues.com) – the bestselling multi-media book series. The promotion, which encourages travelers to “Get On Board For The Ride Of Your Life” will run July 1 – August 31, 2009 and will spotlight the property during the busy family travel season.