B/HI’s Games PR group continually develops and implements new tactics and strategies for elevating our communications programs in a field of entertainment that redefines itself every year. With experience in all platforms (console, mobile, social) and genres, the agency has worked on many of the industry’s top-selling franchises including Metal Gear Solid, Guitar Hero, Dance Dance Revolution and The Sims, as well as high profile game brands such as Civilization, Tekken, Crash Bandicoot, Diablo, Tom Clancy and Soul Calibur. The agency also has launched new intellectual properties with great success such as Katamari Damacy, Operation Flashpoint, Kuma\War, FlatOut, Toca Race Driver and many more.
As interactive entertainment goes well beyond console video games, B/HI has represented clients in online gaming, mobile games and video game peripherals. From massively multiplayer online games (MMO) and virtual worlds to casual games for every member of the family, B/HI has worked with some of the top online game content providers including Yahoo! Games, AOL Games, MTV Networks’ GameTrailers and Xfire and Trilogy Studios. In the MMO space, B/HI has handled titles from online game leaders such as Sony Online Entertainment, Codemasters and Korean online game companies Webzen and Nexon. B/HI also has experience in video game peripherals, launching products for companies including Headplay, Playhut, Performance Designed Products and Jada Toys.
B/HI entered the Games PR space in the early 1990s and has become one of the most respected agencies in the industry with expansive knowledge and expertise in this unique and ever-growing field. The agency maintains a highly-experienced team that is adept at both innovative product introductions and publicity, as well as corporate communications, helping our gaming clients raise their profiles as industry thought leaders, innovators and creative artists.