Friday January 30, 2009
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Big Stage Entertainment’s new 3D avatar technology needed a quick boost in media as part of the company launch and to attract investor interest. Based on its knowledge of top industry shows, B/HI recommended showcasing the technology at the media-only Pepcom Wine, Dine and Demo event in New York, where B/HI suggested that each journalist see a product demo and have an avatar (clone) of themselves created to fully appreciate the quality of the technology. This media experience, plus the product messaging developed by B/HI successfully resonated with reporters, resulting in positive reviews and excitement across a wide variety of leading online media outlets, from advertising and technology trades to gaming. The goal of a quick burst of quality media coverage was fully achieved.
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