Bender Helper Impact

B/HI has represented Sony Creative Software for more than four years, helping to establish the Company's leadership as one of the key developers of innovative professional and consumer audio and video production software. Through B/HI’s extensive media relations efforts, Sony’s Vegas, ACID and Sound Forge families of software products continue to be seen as major innovators in their respective categories. In addition to worldwide tradeshow media support at critical industry events, such as NAB, NAMM and AES, B/HI counsels Sony on product positioning, conducts extensive consumer and pro-sumer outreach, and executes product review programs that have all yielded positive coverage, with 2008 being called by some media as a “break-out year” for their products.

SinglePoint’s behind-the-scenes technology, which powers mobile text messaging campaigns for some of the most popular interactive TV shows in the U.S. on networks such as MTV, VH1, Bravo, CNBC, CBS Corp., The CW and Fox Networks, deserved front and center stage attention from influential entertainment and marketing leaders. Through B/HI’s aggressive media outreach to entertainment technology and marketing reporters with compelling messaging, an ambitious industry trade show speaker program, analyst relations outreach and negotiating a significant presence at NATPE’s 2008 LATV Fest, SinglePoint is now in the spotlight.

B/HI was retained to help Image Metrics generate global media attention for its new revolutionary facial animation technology to firmly establish its incredible ability to add true-to-life movement to computer-generated characters in video games and film. With B/HI’s assistance, Image Metrics’ facial animation has created buzz among animation industry influencers from Hollywood to London. In 2008, B/HI shared Image Metrics’ abilities to consumers as well with viral video that displayed the realism of its technology, resulting in hundreds of thousands of views and broadcast media coverage in North America, Europe and Asia.

Venture-backed Channel M develops in-store TV networks to drive sales in retail and lifestyle environments for clients such as Macy’s, ecko, Steve Madden and Blockbuster. They have emerged as a leader in this fast-growing advertising category by creating targeted, edgy original programs that fit the consumer demographics of shoppers. When B/HI began working with tChannel M, they needed help to get the word out about their distinct creative approach to content programming. Their client roster grew as B/HI established them as a market leader through aggressive ad and marketing trade media relations that raised their visibility and made their phones ring with new business inquiries. B/HI also spearheaded Channel M’s VC funding announcement from Intel Capital, securing coverage in key Silicon Valley and NY-based financial media and popular VC blogs.