Entertainment Technology Entertainment Technology
The rapidly evolving and converging worlds of entertainment and technology have created a highly competitive landscape in which strategic public relations is a critical difference between success and failure. The agency’s Entertainment Technology practice launches new technology companies and products, and works with current industry-leading brands to creatively and strategically build and expand their market share, as well as increase visibility to potential partners and investors.
The practice’s specialty areas include, among others: 3D, digital animation, Interactive TV (including Web TV and mobile TV), mobile advertising and applications, gaming technology, software (i.e., audio/video, content creation), Internet, Out-of-Home ad networks, and content delivery networks.
From developing launch strategies and social media campaigns, to securing speaking opportunities and planning media/analyst tours, B/HI’s communications strategies successfully engage media, industry influencers and online communities.
The practice’s specialty areas include, among others: 3D, digital animation, Interactive TV (including Web TV and mobile TV), mobile advertising and applications, gaming technology, software (i.e., audio/video, content creation), Internet, Out-of-Home ad networks, and content delivery networks.
From developing launch strategies and social media campaigns, to securing speaking opportunities and planning media/analyst tours, B/HI’s communications strategies successfully engage media, industry influencers and online communities.
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