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Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind, Scion is best known for its vehicle’s original design and its young and hip customer demographic. With the launch of several music, art and lifestyle initiatives, Scion has established itself as a dedicated supporter of the independent arts, Scion Live Metro concert series is one of the brand’s most successful and popular music and lifestyle projects.
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Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind, Scion is best known for its vehicle’s original design and its young and hip customer demographic. With the launch of several music, art and lifestyle initiatives, Scion has established itself as a dedicated supporter of the independent arts, Scion’s Audio/Visual (A/V) Remixes is one of the brand’s most successful and popular music and lifestyle projects.
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B/HI was retained to rebrand Yahoo!’s LAUNCH service as Yahoo! Music and to introduce several new initiatives, as well as generate ongoing coverage for the company across consumer and trade media. While the site was attracting large numbers of consumers, it also faced increasing competition in the space.
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B/HI created lots of holiday cheer garnering a sleigh’s worth of national and local broadcast and print coverage with reviews, interviews and featured placements for
Ali Lohan’s debut record, Lohan Holiday. Estimated print impressions total 35,166,168 and broadcast impressions total 2,538,593.
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The information provided is a comprehensive overview of the publicity activities Bender/Helper Impact (B/HI) conducted on behalf of Current TV for its exclusive airing of Radiohead’s New Year’s performance. Considering the brief time frame allotted for media outreach due to the holiday season, significant awareness of the performance was generated among Current’s target music audience, the public as a whole, the media and the blogging community. As a result, an extensive amount of coverage was produced within various sectors of the broadcast, print and online media, as well as in the online community.
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