Home Entertainment -- Project Summaries
Bender/Helper Impact publicity delivered national and regional coverage for the Blu-ray Disc release of This is Spinal Tap, securing reviews and feature placements in national publications and top market daily newspapers, as well as online counterparts.  Broadcast impressions totaled 16,703,698, print impressions totaled 106,816,365 and online counterpart impressions totaled 36,116,150.
 
Bender/Helper Impact publicity delivered national and regional coverage for the DVD release of The Paul Newman Tribute Collection, securing reviews and placements with artwork in national publications and top market daily newspapers. Broadcast impressions totaled 19,458,188, print impressions totaled 111,492,008 and online counterpart impressions totaled 43,403,425.
 
Bender/Helper Impact publicity delivered national and regional coverage for the Blu-ray Disc and DVD release of X-Men Origins: Wolverine, securing reviews and placements with artwork in national publications and top market daily newspapers. Broadcast impressions totaled 59,913,730, print impressions totaled 101,986,595 and online counterpart impressions totaled 18,429,900.
 
Bender/Helper Impact publicity delivered national and regional coverage for the DVD release of “Fame” Seasons One and Two, securing feature stories, reviews and placements with artwork in top market daily newspapers.  Broadcast impressions totaled 8,064,756, print impressions totaled 17,845,388 and online impressions totaled 32,329,475.
 
Bender/Helper Impact publicity delivered national and regional coverage for the DVD release of Beach Kings, securing feature stories, reviews and placements with artwork in top market daily newspapers. Print impressions totaled 6,510,605 and online counterpart impressions totaled 25,391,050.
 
B/HI garnered extensive media coverage of the Let the Right One In DVD and Blu-ray Disc releases including reviews and featured placements with artwork in high profile national publications, top market daily newspapers, key online outlets, as well as broadcast and trade. Estimated print impressions total 145,383,108 and estimated broadcast impressions total 3,695,000.
 
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