In
November 2009, as part of a company reorganization and consolidation of
offices
in the Los Angeles area, Current Media (Current TV), made the difficult
decision to eliminate some of its staff as both redundant and irrelevant
positions existing within the company. B/HI
was tasked with creating both the employee communication and external
media
strategy to best position Current during a difficult, yet necessary,
transition
among it’s key stakeholders and the media.
|
User
generated content (UGC), particularly online video, is being widely
and heavily covered, analyzed and touted by every sector and tier of
media, but
much of the video is poor quality. Yahoo!
Talent Show turned the spotlight on high-quality video by talented
people to “Save the Web from Bad Video.”
|
MWG
Entertainment, a new-media production company, tasked B/HI to launch
their second web series, “Road to the Altar” with a red-carpet premiere,
48
hours from contract confirmation. A
mockumentary chronicling the adventure of wedding planning, “Road to
the Altar” featured 90s television star, Jaleel White (“Family Matters”)
as the
male lead along side a lesser known soap star, Leyna Weber. The
10-episode weekly series launched over 20 online-exclusive platforms
with limited media assets.
|
|
With the launch of several music, art and lifestyle
initiatives, Scion, from Toyota
Motor Sales (TMS), U.S.A., Inc.,
has established itself as a dedicated supporter of the independent arts. Scion’s Audio/Visual (A/V) Remixes is one of the brand’s most
successful
and popular music and lifestyle projects. With each new remix, Scion A/V enlists the help of some of the
world’s
most talented artists and producers to create exclusive remixes,
including Big
Gipp, Ghostface Killah, 45 King and EPMD. Every remix is released on Scion A/V, the automaker’s private
record
label. All of the proceeds from digital sales of the Scion A/V remix
records go
directly back to the artists and their labels, while Scion covers all
distribution, production and licensing costs.
|
Break
Media approached Bender/Helper Impact with a production project
that would be the first of six tent pole events to be held throughout
the 2010
calendar year. With
great success, Break Media-owned HolyTaco.com created a snack
stadium in 2009 that spread virally to multiple online outlets. Break
Media believed they could capitalize on this success and build a
bigger, better snack stadium in honor of the 2010 Super Bowl.
|
The
Bitch Slap online media campaign was presented to long-time,
Bender/Helper Impact client, Twentieth Century Fox Home Entertainment,
as a pro
bono opportunity to showcase the online team’s capabilities. Initially
presented as a B/HI Buzz campaign, the B/HI digital and B/HI
Buzz teams worked to develop a strategic campaign rooted in both
traditional
and non-traditional online tactics. Twentieth
Century Fox Home Entertainments B-movie, Bitch Slap,
came out on DVD on March 2, starring Erin
L. Cummings, Julia Voth and America Olivo with cameos by Kevin Sorbo,
Lucy
Lawless, Renee O’Connor and Zoe Belle. The
film was produced by Rick Jacobson, Eric Gruendemann and Brian Peck.
|
|
<< Start < Prev 1 2 Next > End >>
|
