Bender Helper Impact

For almost 20 years, B/HI has played an integral role in the multi-billion dollar home video industry and has helped launch every major format including laser disc, VHS, DVD, D-VHS, UMD and, most recently, Blu-ray.  Long trusted by major studios including 20th Century Fox, DreamWorks, NBC/Universal and MGM, B/HI also has in-depth experience representing independent suppliers such as Lionsgate Entertainment, Genius Products and Magnolia Home Entertainment.

The Entertainment Content division has also built a thriving practice in the online and interactive marketplace, having recognized the evolving demands of consumers and the tremendous opportunity to establish our clients as leaders in the entertainment industry’s newest delivery media.  Our services have benefited such market-leading companies as Yahoo!, Warner Bros., Comcast Interactive Media’s Fancast, Current.com and Mattel’s Barbie.com.

From the American Film Institute and the BBC, to FremantleMedia and TV Guide Network, B/HI has represented some of the most respected organizations and groundbreaking television programming in the industry.  Through our extensive trade and consumer media contacts, as well as the development of creative tactics and timely story angles, B/HI continually pushes the envelope to achieve maximum results.

As music has evolved into a largely digital product, B/HI has been called upon by companies at the vanguard of this movement to elevate their profiles and communicate their unique offerings to a broad consumer audience.  We have successfully implemented campaigns on behalf of clients including Yahoo! Music, Current Music and Scion, among others.