Bender Helper Impact

For more than 20 years, B/HI has developed award-winning public relations campaigns for many of the most notable films and television programs in the multi-billion dollar home entertainment industry, and has helped launch every major platform technology and format innovation along the way including laser disc, VHS, DVD, D-VHS, UMD, Digital Copy, Blu-ray, and most recently Blu-ray 3D. Long trusted by the largest entertainment studios in the world including 20th Century Fox, Disney, Universal, CBS/Paramount, DreamWorks and MGM, B/HI has also represented independent films and distributors such as Lionsgate Entertainment, Vivendi Entertainment, BBC and Magnolia Entertainment.

The Entertainment Content division has also built a thriving practice in the online and interactive marketplace, having recognized the evolving demands of consumers and the tremendous opportunity to establish our clients as leaders in the entertainment industry’s newest delivery media.  Our services have benefited such market-leading companies as Yahoo!, Warner Bros., Comcast Interactive Media’s Fancast, Current.com and Mattel’s Barbie.com.

From the American Film Institute and the BBC, to FremantleMedia and TV Guide Network, B/HI has represented some of the most respected organizations and groundbreaking television programming in the industry.  Through our extensive trade and consumer media contacts, as well as the development of creative tactics and timely story angles, B/HI continually pushes the envelope to achieve maximum results.

As music has evolved into a largely digital product, B/HI has been called upon by companies at the vanguard of this movement to elevate their profiles and communicate their unique offerings to a broad consumer audience.  We have successfully implemented campaigns on behalf of clients including Yahoo! Music, Current Music and Scion, among others.