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The highly successful Teenage Mutant Ninja Turtles brand was brought to the forefront of the consumer mind once again with the eagerly anticipated release of the CG animated feature film Teenage Mutant Ninja Turtles (TMNT). Capitalizing on the renewed hype as master toy licensee for the brand, Playmates Toys created an all new line of intricately detailed, articulated figures, running Turtles, vehicles, playsets and role play toys that sought to capture the Turtles’ fierce new look from the film.
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As the master toy licensee for Universal Pictures gorilla-sized
December 14th, 2005 release of King Kong, Playmates created a line of
intricately detailed action figures and accessories based on the film
with exceptional sculpting and innovative features. The wide variety
of products captured the fearsome power of King Kong and his
adversaries and enabled kids to recreate the epic battles of Skull
Island and roar loudly with interactive Kong arms.
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As the first and only interactive doll of its kind, Playmates Toys’ Amazing Amanda expresses real emotion and engages in two-way communication, taking nurturing play to an entirely new level. Launched in September 2005, Amazing Amanda became the hottest large doll of the year, garnering a nomination from the Toy Industry Association for ‘Girl Toy of the Year.’
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An all-new electronics product line from Nickelodeon Consumer Products and Imation, Npower reflects kids’ comfort and exposure to sophisticated technology at younger ages. Delivering the core personalities of the Nickelodeon brand—including SpongeBob, Dora, Naked Brothers, etc.
—the high-end products empower kids to express their personality with technology that’s fun, easy-to-use and interactive
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Through inspirational messages the Care Bears were one of the hottest properties on the market in 2003. In fact, since they were re-launched in July 2002 – following a 20-year hiatus – the Care Bears have been one of the most incredible success stories in the consumer products world.
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