Consumer Products Consumer Products
B/HI’s Consumer Products division has been entrusted with some of the entertainment industry’s highest profile property product launches since the early ‘90s. The agency started this specialty in 1993 on behalf of Universal Pictures’ and director Steven Spielberg’s blockbuster film Jurassic Park, and has gone on to work with other properties such as "American Idol," "Family Guy," "Spider-Man," "Harry Potter," “SpongeBob SquarePants,” “Dora The Explorer,” "Care Bears," "Teenage Mutant Ninja Turtles" and "The Simpsons," to name a few.
20th Century Fox, NBC/Universal, Warner Bros., HIT Entertainment, American Greetings, 4Kids Entertainment, Scholastic, Playmates and Marvel Enterprises, among others, have turned to the agency to build trade and consumer public relations programs. From on-site trade show representation and press junkets, to creative media relations, B/HI’s campaign strategies reinforce brand loyalty and drive fans to purchase property-inspired merchandise.
20th Century Fox, NBC/Universal, Warner Bros., HIT Entertainment, American Greetings, 4Kids Entertainment, Scholastic, Playmates and Marvel Enterprises, among others, have turned to the agency to build trade and consumer public relations programs. From on-site trade show representation and press junkets, to creative media relations, B/HI’s campaign strategies reinforce brand loyalty and drive fans to purchase property-inspired merchandise.
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