Bender / Helper
Bender/Helper Impact

Case Studies

Twin Peaks

OVERVIEW

B/HI executed an intensive, multi-layered campaign to celebrate the highly anticipated Blu-ray collection of Twin Peaks: The Entire Mystery from CBS Home Entertainment and Paramount Home Distribution. Not only was this the Blu-ray debut of David Lynch's groundbreaking, genre-defining series, but the collection also included nearly 90 minutes of deleted scenes from the feature film follow up, Twin Peaks: Fire Walk With Me, which were edited together under the supervision of Lynch into a standalone feature called, "The Missing Pieces."

Details of the collection, along with the trailer for "The Missing Pieces" special feature, were exclusively revealed on Entertainment Weekly's home page. Announcement news trended on Facebook, and drove secondary coverage that same day on a collection of top outlets. As a follow up, a still from the "Between Two Worlds" special feature, in which actors from the original series reprised their roles for a special "interview" with David Lynch, was exclusively revealed on USA Today Online, while the official trailer premiered on TV Guide Online. These exclusive reveals propelled coverage highlighting details and release date of Twin Peaks: The Entire Mystery on additional outlets including: Complex, Fangoria, Nylon, Rolling Stone, Salon, Home Media Magazine, 411 Mania, A Site Called Fred, Ain't It Cool News, Akron Beacon Journal, AV Club, Badass Digest, Big Picture Big Sound, Blastr, Bloody Disgusting, Blu-ray, Celebrity Café, Cleveland Plain Dealer, CNET, Collider, Comic Book, Digital Bits, Digital Spy, Dread Central, Fansided, Film Score Monthly, Forever Geek, High-Def Digest, Hit Fix, IGN, Impulse Gamer, Indianapolis Star, IndieWire, Inquisitr, Inside Pulse, io9, Jo Blo, L Magazine, Mary Sue, Media Mikes, Metro, Milwaukee Journal Sentinel, Movie Hole, Movie Web, Nerdist, NME, On Video, Paste, Radio Times, Sci Fi Mafia, Screen Crave, Screen Crush, Slash Film, Slate, Technology Tell, TV, TV Shows on DVD, Twin Peaks Archive, Uproxx, The Week, The Wrap, Zap 2 It

Additionally, director David Lynch participated in select in-depth interviews with top outlets including Entertainment Weekly, USA Today, and The Guardian.

EVENT

CBS Home Entertainment and Paramount Home Media Distribution joined with the American Film Institute to host a world premiere screening of "The Missing Pieces." As an event highlight, B/HI implemented a milestone reunion of series and film cast and crew nearly 25 years after the premiere of the series pilot. Joining co-creator and director David Lynch at the premiere were Angelo Badalamenti (composer), Caleb Deschanel (episodic director), Catherine E. Coulson (Log Lady), Dan Kneece (steadicam operator), Grace Zabriskie (Sarah Palmer), James Marshall (James Hurley), Kimmy Robertson (Lucy Moran), Lenny von Dohlen (Harold Smith), M�dchen Amick (Shelly Johnson), Mary Jo Deschanel (Eileen Hayward), Miguel Ferrer (Albert Rosenfeld), Peggy Lipton (Norma Jennings), Ray Wise (Leland Palmer), Robert Engles (writer/producer), Ron Garcia (director of photography), Russ Tamblyn (Dr. Lawrence Jacoby), along with daughter Amber Tamblyn, Sheryl Lee (Laura Palmer), and Victor Rivers (Buck).

Media coverage included "OK! TV," Associated Press Television, Fox News Edge, Variety, Home Media Magazine, US Weekly Online, USA Today Online, Ain't It Cool News, BuzzFeed, Reuters, Chicago Tribune Online, Collider, Digital Spy, Fashion Magazine 247, Film Score Monthly, Holy Moly, Home Media Magazine, io9, IGN, IndieWire, Nerdist, Slash Film, StarPulse, Uproxx, Week, Welcome to Twin Peaks, Yahoo!, AdMedia Photo Agency, AFF, BEI Images, Celebrity Photo Agency, Digital Focus International, Getty, Newsflash Pictures, Retna, StarTraks, and Wire Image.

After the screening event, B/HI executed a panel at San Diego Comic-Con International where CBS Home Entertainment's Ken Ross, actress Kimmy Robertson, and Blu-ray producers Charles de Lauzirika and Brian Kursar discussed the forthcoming collection and previewed a selection of special features to a packed audience. Panelists discussed the Blu-ray release further with attending press including "Electric Playground," Ain't It Cool News, Home Media Magazine, Yahoo! Voices, and Comics Beat.

RESULTS

Twin Peaks: The Entire Mystery was celebrated by top broadcast, print and online media, garnering stellar reviews in addition to inciting a firestorm of social media chatter. The release was included in Fox News Edge and NBC "Video Views" news feeds, which incited a slew of regional coverage in affiliates across the nation.

Regional affiliate pick-up included: KCRA (Sacramento, NBC), KPNX (Phoenix, NBC), KSAZ (Phoenix, Fox), WJZY (Charlotte, Fox), WSVN (Miami, Fox), WTVJ (Miami, Fox), KAPB (Yakima, ABC), KAYI (Spokane, NBC), KCBD (Lubbock, NBC), KCEN (Waco, NBC), KECI (Missoula, NBC), KFJX (Joplin, Fox), KFOR (Oklahoma City, NBC), KGET (Bakersfield, NBC), KMTR (Eugene, NBC), KNOP (North Platte, NBC), KOB (Albuquerque, NBC), KOMU (Columbia, NBC), KSTU (Salt Lake City, Fox), KTBC (Austin, Fox), KTSM (El Paso, NBC), KTTC (Rochester, NBC), KTUU (Anchorage, NBC), KTVN (Butte, NBC), KVOA (Tucson, NBC), KWWL (Cedar Rapids, NBC), WALA (Mobile, Fox), WCHS (Charleston, ABC), WCSH (Portland, NBC), WEEK (Peoria, NBC), WGEM (Quincy, NBC), WGHP (Greensboro, Fox), WHBQ (Memphis, Fox), WISE (Ft. Wayne, NBC), WITN (Greenville, NBC), WLEX (Lexington, NBC), WOWT (Omaha, NBC), WPMI (Mobile, NBC), WTLV (Jacksonville, NBC), WTNZ (Knoxville, Fox), WXIX (Cincinnati, Fox), WZZM (Grand Rapids, ABC).

National print coverage was also secured in top outlets including Bust, Closer Weekly, Fangoria, Film Comment, Game Informer, GQ, Horror Hound, New Noise Magazine, Paper, Paste, Penthouse, Playboy, Rue Morgue, Sci Fi, Watch!, and Variety, while top market dailies including New York Times, Los Angles Times, Newsday and more also featured the release.

A multitude of online print counterparts and online outlets also ran in-depth features on the release including Esquire, Fangoria, Funny Or Die, New York Magazine's Vulture, Parade, Paste, Pitckfork, Rolling Stone, USA Today, Vogue, AM New York, Newsday, Los Angeles Daily News, Ain't It Cool News, Akron Beacon Journal, Albany Times-Union, Beaufort Gazette, Bergen County Record, Bloody Disgusting, Blu-ray, Camden Courier-Post, Cinema Blend, Cleveland Plain Dealer, Daily Dead, Dark Horizons, Digital Spy, Engadget, Everett Herald, Film Junk, Film Stage, Genre Online, HD Report, HitFix, Huffington Post, IGN, IMDB, IndieWire, Jo Blo, Lafayette Journal & Courier, AOL's Moviefone, Oakland Press, Oregonian, Pajiba, Phoenix New Times, Pittsburgh Tribune-Review, Pottstown Mercury, Rochester Democrat & Chronicle, Seattle Weekly, Slash Film, Star Pulse, Starlog, Technology Tell, Video Librarian, The Week, Welcome To Twin Peaks, Xfinity

Media

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Entertainment Weekly

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Parade

B/H Impact