Bender Helper Impact

As an entertainment publicist, I often consider myself a tribal storyteller around a metaphorical campfire.  Successful campfires need a crowd and my guests represent various publications that reach a very targeted demographic. If I’m doing my job well, I leave a lasting impression and those around me will carry a similar story to their next campfire.

Today’s modern times have produced a 24/7 news cycle that has placed an incredible burden on journalists to meet the interest of their readers.  They’re slammed with deadlines and are being chased by hundreds of publicists who are eager to share their own story, around their own campfire.

Each outing needs to be unique in order to differentiate itself from others and my “tribe” is often tasked with having timely guests, accessible seats and even lavish treats.  As storytellers, we’re valued by the frequency of our fireside visits and the scope of our story.  In such a competitive arena, it’s our job to cut through the clutter, create urgency and most importantly, keep the audience top of mind.  Next time you read an entry by your favorite journalist, remember everyone values a good story and chances are, his hands are still warm from his last campfire visit.

[Follow Gabriel: @gdelrio]