Bender Helper Impact

Hi! I’m Kelsey, Digital Entertainment’s fall intern. 

Let me start by saying how awesome B/HI is – I’m learning loads from all the brilliant minds here, plus it feels like half the days I’m here there’s cake…birthday cake, employee appreciation cake, leftover cake, delicious cake.

Baked goods aside, the most exciting realization I’ve had so far is discovering the research skills I use in school are really important in the PR world.

Most of my time here is spent looking up different media outlets, past coverage, or information that could be useful to inspire new angles for pitching.  I never realized how essential strong research was to publicity.  You need to know not just the client and their product, but also similar products as well as monitor the client’s competitor’s coverage.  In addition, researching the kinds of publications, journalists or bloggers who may write about what the team is working on, and of course what audience that story would reach. All this research makes me happy the Internet exists!

So next time you read a headline that says, “Physicists Make Groundbreaking Discovery After Years of Research,” remember that a good amount of research went into publicizing this news, too.