Bender Helper Impact

Public relations professionals hear it all the time: outreach to the ever-expanding blogosphere is becoming more and more important to our industry.  Whether it is an article on the front page of the Los Angeles Times about mom blogs or a post on PRNewser, there’s no denying the influence that blogs have.

This message didn’t really hit home until last December when my client, Scion, gave the Digital Entertainment team the task of doing the press for its Scion House Party concert series, in particular getting the word out to blogs.

Scion House Parties are free concert events featuring international dubstep and electro headliners and popular local DJs.  I was excited to dive into this new project and researched appropriate blogs I needed to contact to inform them about these exciting monthly shows.  I scoured the Internet feverishly looking for appropriate sites as I attempted to wrap my head around the dubstep/electro blog community.

My hours of searching paid off, and through my targeted outreach, I now have what I like to call my “blogger pals.”  By taking the time to do thorough research, I have established relationships with numerous bloggers who love the music that Scion is delivering and want to help get the word out to their readers.

As a huge music fan, it has been especially fun for me to interact with the online music community, read their blog posts, follow them on Twitter and meet some of them at the House Parties.  Not only do I have dozens of new friends, but also get to secure coverage on some of the most influential media sites today: blogs.

[Follow Whitney:@whitneychampion]