Bender Helper Impact

The phrase “mommy bloggers” has been bandied about in the news for a couple of years now as a highly desirable demographic for consumer product marketing.   Last week, the Konami Digital Entertainment team learned just how much fun it can be when the team put on an event at the Konami headquarters. Parnaz Taheri of the Interactive Entertainment team has more:

After more than five years as a publicist, I'm deeply aware of how much the media changes on a daily basis, but I think the biggest wake-up call came when we put on the first ever “Konami Family Day,” inviting key mommy bloggers, family and parenting writers, and all of their kids for a full day of fun and entertainment at the Konami offices.

With a little over a month left in that critical holiday shopping period, we focused our event on this holiday’s line-up of casual and family friendly Q4 titles and went all out, from the food to the décor. We had a food spread that included chicken fingers, mac-n-cheese and M&Ms for the kids, and of a proper meat and potato lunch with plenty of coffee and sodas for the working moms. As far as “ambiance”, we had disco balls and dance lights for the Karaoke Revolution and DanceDanceRevolution rooms, and an impressive game room packed with Nintendo, Xbox and PlayStation games galore. Many children’s dreams of playing video games all day came true last week, while their moms looked on in amusement, studying which games their children enjoyed most and why.

It was also great fun to plan and staff the event. Who wouldn’t want to spend all day in a game room with tons of chocolate, singing Karaoke? While the event was an overall success (we had around 20 top press attend with more than 15 kids throughout the day), it made me think again about how influential these mommy bloggers have become over the past year. Things are definitely evolving in the blogosphere. Moms clearly have an effective platform to voice their opinions and thoughts - and people are clearly listening as evidenced by how many companies are targeting this key media category. 

Like mother, like daughter! 3-year old Caroline singing away to Konami's Storybook while her mom watches in the Konami game room	Konami product manager Grant Matson shows 8-year-old Tucker how to master the classic Frogger in the Konami game room