Bender Helper Impact

B/HI Tech PR “Dream” Team Make Headlines, Meet Sci-Fi Heroes at CES

Written by Shannon McPhee Thursday February 04, 2010

With Blu-ray’s increasing adoption rates and connected living rooms among the hot topics at CES, B/HI entertainment technology PR team members Jessie Comstock and Shannon McPhee headed to the show with Dreamer Corporation to showcase the Company’s new BluTV service, which provides a full-featured applications interface through Internet-connected Blu-ray Disc players for delivering video-on-demand, widgets, e-commerce, games and more.

Dreamer’s BluTV user interface offers a very familiar menu style that makes it easy to browse content using a remote control.

With its familiar user interface, the Dreamer technology offers an unique approach to delivering content into the connected living room. Thanks to the B/HI team, Dreamer met with more than a dozen media at the show, resulting in BluTV’s inclusion in show reports on LATimes.com, PCMag.com, Engadget, and numerous home media and technology trade outlets. But it wasn’t all work and no play at the technology industry’s annual adventure in Vegas!

Jessie Comstock of B/HI explains the benefits of Dreamer’s BluTV to a show attendee.

After hours, the B/HI team headed to a number of networking events and CES parties being held around Las Vegas to meet media friends old and new, including WIRED’s event at the Wynn, Boxee’s mixer at Planet Hollywood, and Leo Laporte’s “It Won’t Stay in Vegas” party for the Twitter community, where we reunited with former B/HI clients Levar Burton and Brent Spiner of “Star Trek: The Next Generation.”

Meeting the stars of one of my favorite shows of the ‘90s was definitely a show highlight! CES 2011 is really going to have to try hard to outdo this year’s show, but until then – Live long and prosper.