Bender Helper Impact

Last Thursday, I flew to Houston for the much-anticipated Mom 2.0 Summit – a convention where almost 350 web savvy moms, online marketing pros and even a handful of digital dads congregated to learn, bond and Tweet. For two days, I manned the 20th Century Fox Home Entertainment booth, with the goal of getting everyone excited about Alvin and the Chipmunks: The Squeakquel, Fantastic Mr. Fox, Strawberry Shortcake and Flicka 2 – but I didn’t expect it to end up being such a great learning experience!  I met and chatted with hundreds of bloggers – a handful I’ve worked with and the rest brand new – and also experienced first-hand the influence and power that this community holds.

Just minutes after director and producer Michael and Janeen Damian’s Flicka 2 presentation, @MMIWest had posted a blog and tweeted about the importance of this family film - even uploading a photo of Flicka from the clip. Within seconds, people were re-tweeting and replying to @MMIWest.  In a flash, the power of networking and getting a message out to the WORLD quickly unfolded right there, in the ballroom of the Four Seasons. 

A few other memorable moments?  I learned that the majority of moms miss Strawberry Shortcake’s original look, Alvin is always going to score points with the kids and driving around downtown Houston in the Oscar Meyer wienermobile is as cool as it sounds.