The B/HI Team

Dean Bender
Dean Bender //
Founder/President

As founding partner and President of B/HI, a division of 42West, Dean Bender has counseled a wide range of entertainment content, entertainment technology and corporate brand clients over the years. Responsible for the company’s day-to-day operations, he exercises his experience and current knowledge of the issues, trends and policies that impact the agency’s diverse client roster. Bender provides corporate, branding and product consultation to the firm’s growing and very contemporary roster of clients including Nexon, Wildlife Studios, Tencent, GreenPark, Jagex, Quantic Dream, TacGas and Tempo Storm among many others.

Bender is also responsible for the agency’s strategic partnerships with companies that specialize in social media, influencer relations and content creation, as well as aligning B/HI with several agencies abroad to service agency clients with international needs.

Prior to the establishment of B/HI, Bender held executive positions at entertainment-based public relations agencies Rogers & Cowan and ICPR Public Relations. From comprehensive and strategic campaigns to damage and crisis control situations, he has worked closely with such recognizable industry leaders as Rupert Murdoch, Reed Hastings and Al Gore on behalf of 20th Century Fox, Netflix and Current Media, respectively.

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Shawna Lynch
Shawna Lynch //
President

As a Managing Partner at B/HI, Shawna Lynch plays a key role in the client servicing operations of the agency and oversees the Entertainment Content and Consumer Products practices. With more than 25 years of experience in public relations, she brings a vast amount of leadership, knowledge and skill to every campaign she oversees. Lynch has represented some of the largest entertainment brands in the world including DC Entertainment, Warner Bros., Universal, Disney, Twentieth Century Fox Home Entertainment, Fandango, Hulu and Amazon Prime Video, among many others.

Lynch has developed groundbreaking communications strategies for a wide variety of companies, intellectual properties, and products in the areas of entertainment content, digital delivery, licensed merchandise and television. Among her strengths are strategic planning, creative events/concepts, media relations and corporate positioning.

She is known for getting in the trenches with her account teams and is personally involved in the implementation of every project, contributing on a daily basis to orchestration and execution.

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Jonah Keel
Jonah Keel //
Vice President

Jonah Keel brings more than 20 years of experience to B/HI in his role as Vice President. For B/HI, Keel focuses on building awareness about the company’s full suite of capabilities with prospective clients. Additionally, he’s a key figure in agency client relations for B/HI’s current roster.

Keel oversees the growth of B/HI’s four primary practice areas – Entertainment Content, Interactive Entertainment and Gaming, Consumer Products, and Consumer Technology & Platforms – as well as the ongoing integration of B/HI’s rapidly expanding list of strategic partnerships. Keel’s strengths lie in strategic planning, creative events/concepts, forging collaborative connections, influencer management, and big picture ideation.

Before joining B/HI Keel worked in campaign strategy, social media management, as a promotions coordinator, a freelance journalist, and in business development for a variety of companies including Fox TV, Universal Studios, Regal Cinemas, Disney, Miller, THA/Allied, and Click Communications. On the agency side, he’s worked with marquee global brands including Disney, Marvel, Sony, DreamWorks, Lionsgate, TWC, Starz and Cartoon Network, among others.

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Nicole Yavasile
Nicole Yavasile //
Vice President
With nearly 15 years of public relations experience using tactics that marry both traditional and innovative public relations methods, Nicole has carried out high-profile campaigns for a myriad of film, television, consumer products, and publishing companies including DC, Mattel, Funko, Saban Brands, Fandango, CBS, Cartoon Network and 20th Century Fox.

With experience representing both top studios and independent distributors, she has launched and executed high-profile campaigns for a myriad of film, television, consumer product, publishing and digital releases. Before her tenure at B/HI, Yavasile also represented various start-ups for personal care, fitness and healthcare products.

Yavasile graduated from the University of California, Berkeley with a bachelor’s degree in English before earning a master’s degree in Mass Communications and Journalism from California State University, Fresno.

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Jamie King
Jamie King //
Account Director of Interactive Entertainment & Consumer Technology

Jamie King has over a decade of experience in video games working in public relations, social media and community management. As Account Director of Interactive Gaming at B/HI, she utilizes her expertise to strategically and creatively support each project with foresight to ensure successful execution of long- and short-term strategy and tactics.

Prior to joining B/HI, Jamie led major campaigns and game launches across all platforms at Wargaming America, Wizards of the Coast, and Perfect World Entertainment. She developed and executed campaigns for major franchises including World of Tanks and Magic: The Gathering Arena.

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