Bender / Helper
Bender/Helper Impact

B/HI Management

Dean Bender Dean Bender

Dean Bender

Shawna Lynch Shawna Lynch

Shawna Lynch

Jerry Griffin Jerry Griffin

Jerry Griffin

Eric Wein

Mimi Fernandez

Dean Bender / President and Founding Partner

Dean Bender is a founding partner of B/HI. The agency, which was formed in 1986, is a full-service public relations and marketing communications firm that specializes in the development and implementation of corporate and consumer-oriented campaigns for entertainment-based businesses.

Having counseled a wide range of entertainment and corporate-related clients over the years, Bender is currently responsible for the agency and day-to-day operations. In that role, he oversees the agency's key practice areas, which include Entertainment Content, Interactive Entertainment, Consumer Products and Entertainment Technology, as well as the company's social media group, Code Relevant.

With an in-depth knowledge of the issues, trends and policies related to these areas, Bender provides corporate, branding and product consultation to the entire firm’s roster of clients including 20th Century Fox Consumer Products, Lionsgate Home Entertainment, Square Enix, CBS Consumer Products, Disney Home Entertainment, Sony Online Entertainment and DC Comics, among many others.

Prior to the establishment of B/HI, Bender spent the previous decade in executive positions at entertainment-based public relations agencies Rogers & Cowan and ICPR Public Relations. From comprehensive and strategic campaigns to damage and crisis control situations, he has worked closely with such recognizable industry leaders as Rupert Murdoch, Reed Hastings and Al Gore on behalf of 20th Century Fox, Netflix and Current Media, respectively.

B/H Impact