Bender/Helper Impact (B/HI) is an independently-owned, global marketing communications and public relations firm focused on current and future entertainment content, products, services and technologies.
B/HI has implemented highly-effective communications programs and successful initiatives for many of the largest and most influential entertainment and media companies and properties in the world. Additionally, the company has executed effective public relations and social media-based communications strategies for established, as well as new innovative, cutting-edge companies’ products, services and technologies.
Cracking the connection code is the secret to being relevant. Code Relevant helps companies connect with audiences through socially-engaging experiences that fuel conversations.
Code Relevant is a full-service digital marketing and social media agency created by talented folks tasked with building relevance for our clients. We use any means, media and platform necessary to help our clients reach their target audience by setting and executing strategies that engage and delight.
B/HI has played a category defining role in developing award-winning public relations campaigns for some of the most notable films and television programs in the multi-billion dollar home entertainment industry. Long trusted by the largest entertainment studios and brands in the world including Walt Disney, Universal, 20th Century Fox, CBS/Paramount, Liongate Entertainment, DreamWorks, HBO and MGM, Vivendi Gaiam Entertainment and Mangnolia Entertainment.
With more than two decades of proven experience, B/HI has implemented programs on every scale, from star-studded red carpet premieres to grassroots outreach targeting niche audiences. The agency, which has launched every major platform technology and format innovation from VHS to Blu-ray 3D, maintains unrivaled relationships with all of the top-tier broadcast, print and online outlets.
B/HI's thriving digital and entertainment content practice recognizes the evolving demands of consumers and the myriad of ways they are accessing entertainment. The agency's wealth of proven experience in consumer media relations, combined with its keen understanding of entertainment and next technologies, places it in an ideal position to work with companies at the forefront of the ever-changing digital landscape.
B/HI clients are perceived as leaders who are shaping and defining 21st century digital media content delivery platforms. They include Hulu, Yahoo! Entertainment, Warner Bros., Digital Television, Comcast Interactive Media's Fancast and Current Media, as well as start-up companies such as Fox Television Studio's 15 Gigs, A SQUARED/Elxsi Entertainment, Break Media and CAA's digital initiatives.
MTV - Recognized throughout the world, MTV Networks’ diverse holdings include interests in television, digital media, publishing, home video, radio, recorded music, recreation, licensing and merchandising.
NBC - NBC is an international media company that makes equity investments in broadcast cable and radio services and Internet and online service. It makes first, second and mezzanine level financing.
Sundance Channel - Sundance Channel offers films, documentaries, and original programs. Its channel is available through satellite television and cable television. The company was founded in 1996 and is based in New York City, New York.
DIRECTV - is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 30 million customers in the U.S. and Latin America.
USA Network - USA is cable’s #1 network and a leader in scripted programming.
Freemantle Media - FremantleMedia is one of the world's largest and most successful creators, producers and distributors of outstanding entertainment brands.
VH1 - VH1 is a subsidiary of MTV Networks Company which is an online music entertainment company. It operates Web site that offers online music and entertainment programs; and TV channels.
B/HI's Consumer Products division has been entrusted with some of the entertainment industry's highest profile property product launches since the early '90s. The agency started this specialty in 1993 on behalf of Universal Pictures' and director Steven Spielberg's blockbuster film Jurassic Park, and has gone on to work with other properties such as "American Idol," "Family Guy," "Spider-Man," "Harry Potter," "SpongeBob SquarePants," "Dora The Explorer," "Care Bears," "Teenage Mutant Ninja Turtles" and "The Simpsons," to name a few.
20th Century Fox, NBC/Universal, Warner Bros., HIT Entertainment, American Greetings, 4Kids Entertainment, Scholastic, Playmates and Marvel Enterprises, among others, have turned to the agency to build trade and consumer public relations programs. From on-site trade show representation and press junkets, to creative media relations, B/HI's campaign strategies reinforce brand loyalty and drive fans to purchase property-inspired merchandise.
B/HI's Games PR group continually develops and implements new tactics and strategies for elevating our communications programs in a field of entertainment that redefines itself every year. With experience in all platforms (console, mobile, social) and genres, the agency has worked on many of the industry's top-selling franchises including Metal Gear Solid, Guitar Hero, Dance Dance Revolution and The Sims, as well as high profile game brands such as Civilization, Tekken, Crash Bandicoot, Diablo, Tom Clancy and Soul Calibur. Working closely with such leading publishers as Activision, Electronic Arts, Konami, THQ, B/HI has also launched new intellectual properties with great success such as Katamari Damacy, Operation Flashpoint, Kuma\War, FlatOut, Toca Race Driver and many more.
As interactive entertainment moves well beyond console video games, B/HI represents clients in online gaming, mobile games and video game peripherals. From massively multiplayer online games (MMO) and virtual worlds to casual games for every member of the family, B/HI has worked with some of the top online game content providers including Yahoo! Games, AOL Games, MTV Networks' GameTrailers and Xfire and Trilogy Studios. In the MMO space, B/HI has handled titles from online game leaders such as Sony Online Entertainment, Codemasters and Korean online game companies Webzen and Nexon. B/HI also has experience in video game peripherals, launching products for companies including, Playhut, Performance Designed Products and Jada Toys.
B/HI is an acknowledged leader and innovative player in the gaming industry. The company's expansive knowledge and expertise in this unique and ever-growing field is built around a core, highly-experienced team that is adept at breakthrough product introductions and publicity, as well as corporate communications, guiding our gaming clients profiles as industry thought leaders, innovators and creative artists.
Global public relations is required in today's world without borders. Focusing on the integration of entertainment technology and brand marketing worldwide, The Surround Group was formed by B/HI and includes hand-picked agencies in nearly 20 territories.
Much more than just a loosely affiliated, referral-oriented PR and marketing alliance, The Surround Group partners operate in a fully integrated manner, applying shared expertise, economies of scale and proprietary processes on behalf of their clients. The result is a streamlined approach to addressing the potentially complicated nuances of managing international PR and marketing services -- adjusting for cultural, lifestyle, economic and operating business realities.